Hi Montgomery,
When a company is not in control of revenue, the symptoms usually show up somewhere else.
Too much dependence on one customer.
Too much dependence on one industry.
Too much dependence on referrals.
Too much pressure to hire another salesperson and hope it works.
None of those are really the root issue.
The root issue is that the company doesn’t have a consistent way to create new conversations with the right types of customers.
That is the part Factur helps build.
We help manufacturing companies get clearer on who they want more of, where to find them, and how to create the right conversations consistently.
Is that something you are trying to improve this year?
Best regards,
Gabe Draper
Founder + CEO
e: gabe.draper@factur-packet.com
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