Thursday, September 22, 2011

Solar pricing: China vs. US - ElectroIQ

This guy is one of the best journalists in the industry. And he is right on
in the analysis below.


http://www.electroiq.com/articles/pvw/2011/09/solar-pricing-china-vs-us.html


Solar pricing: China vs. US Share
By Stephen Lacey
Climate Progress

September 15, 2011 -- Armed with tens of billions in loans from the Chinese
government, Chinese solar companies have scaled at a rate unthinkable only a
few years ago. At the end of this year, there will likely be 50,000MW of
solar manufacturing capacity in place around the world, with much of that
new capacity being developed in China and other Asian countries. (In the
year 2000, there was only 100 MW of production capacity world-wide.)

In four years, the solar manufacturing sector shifted from being led by a
geographically dispersed number of companies to one dominated by Chinese
companies. In 2006, there were two companies from China in the list of
top-ten cell producers.  In 2010, there were six, according to Bloomberg New
Energy Finance. There are currently only two non-Asian manufacturers in the
top ten, and those companies -- First Solar and Q-Cells -- have shifted a
lot of their production to Asia.

So what happened? How did the Chinese come to completely dominate the solar
industry in such a short period of time?

Bryan Ashley, the Chief Marketing Officer for Suniva, an American company
that produces high-efficiency solar cells in Georgia, doesn't mince words.

"The Chinese strategy is very clear. They are engaging in predatory
financing and they're trying to drive everybody else out of the market. When
you've got free money you can out-dump everybody below cost," Ashley said in
an interview with Climate Progress.

That "free money" Ashley refers to is the cheap debt provided by the Chinese
Development Bank (CDB).  Here's how the CDB works its magic:

The CDB was originally set up as a "policy bank," to operate as an arm of
the Chinese central government, doling out public funding to support central
government development programs.  Now it is a "joint stock company with
limited liability" that often reports to China's national cabinet on certain
policy issues. This allows the Chinese government to get involved in CDB
activities and direct loans toward projects officials want to support.

Unlike most regular commercial banks, CDB raises most of its money via
long-term bonds. Funders cannot take that money back out until the term is
up, so the bank can make longer-term loans to Chinese companies. CDB also
gives borrowers very low interest rates, and, if the borrower cannot pay
back the loan, it may be back-stopped by the Chinese government.

This makes it easier, cheaper and a lot less risky for solar companies to
obtain financing.

In 2010 alone, the bank handed out $30 billion in low-cost loans to the top
five manufacturers in the country.  [See chart above.]  This has enabled
China's solar producers to grow to GW-scale in a very short period of time,
turning the country into a leading exporter of solar and pushing down prices
dramatically.

From a project development perspective, those steep price drops are a very
good thing. But manufacturers trying to make product outside of China and
other Asian countries are getting hit hard.

"Free money is impossible to compete with," said Ashley. "Even when global
demand went down they were able to keep producing, producing, producing,"
said Ashley. "And now they're dumping. If something isn't done, there will
be no American product left on the market."

Allegations of solar panel dumping have been made before in Europe and the
U.S., but they have never been proven. In 2009, Suntech CEO Shi Zengrong
explained in a conference call that his company was selling panels below
marginal costs. But he reversed his statement shortly after, saying he
misunderstood the reporter's question.

With Chinese producers in a far more dominant position than in 2009 and a
slew of solar manufacturing facility closures announced in the U.S. in
recent months, concerns about dumping have resurfaced. Oregon Senator Ron
Wyden recently sent a letter to President Obama asking him to investigate
whether or not Chinese companies are selling product below cost in order to
push American producers out of the market. He also called on the
administration to implement a trade tariff on Chinese modules:

Letting that happen is unacceptable. Please know that if your administration
is unwilling to take the appropriate steps, with haste, I will advance a
legislative effort, as provided by the U.S. trade remedy laws, to ensure
that the American solar industry is not harmed by unfair trade.  

Wyden's letter comes after the high-profile bankruptcies of American solar
manufacturers Solyndra and Evergreen. While a variety of technological and
market-based factors contributed to the demise of these companies, the
Chinese competition — driven by cheap, easy debt — played a central role.

Remarkably, even with all the pressure from China, the U.S. is a net
exporter of solar products to the country. A new report issued by GTM
Research and the Solar Energy Industries Association shows that America had
a $247 million solar trade surplus with China in 2010, mostly because of
polysilicon and equipment shipments.

"Yeah, that's great. But we're just sending the raw materials and buying
back the finished goods," explained Suniva's Bryan Ashley. "That's a
going-out-of-business strategy. Pretty soon they'll figure out how to
produce quality polysilicon and they'll be doing it all themselves. We need
to re-learn how to make things in this country."

Ashley would like to see a Buy America provision for certain installation
programs and investigation into the dumping issue.

But rather than engage in trade battles, GTM Research's Director of Solar
Shayle Kann believes that America needs to put its focus on technological
innovation. Testifying in front of the House Natural Resources Committee
yesterday, Kann explained the strategy:

It will be difficult for the U.S. to compete with China at its own game --
namely, high-volume manufacturing of a commoditized product -- given the
cost advantages available for Chinese manufacturing. However, the U.S. can
and should continue to develop and commercialize innovative technologies
that offer lower costs than traditional panels. These new technologies are
generally proprietary, require a more skilled labor force, and are difficult
to duplicate.

Suniva could be considered part of this category. Using a unique cell
design, the company has created a high-efficiency mono-crystalline solar
cell that could compete with SunPower. But with all the cheap debt that the
Chinese government is throwing at domestic companies, Suniva is finding it
increasingly tough to stay in the U.S.

"If something isn't done, no one will be making solar PV in the U.S.," said
Ashley.

The situation is a difficult one. China's domestic efforts are helping drop
the price of solar at an astonishing pace — something that everyone in the
solar industry wants. But it's also making it extraordinarily difficult for
American solar manufacturers to compete.

The United States invented the modern solar cell over a half century ago. 
As China continues to boost domestic solar companies, the American solar
industry will be asking some hard questions about how -- and if -- solar
manufacturing can ever make it in a big way in the U.S.

Melanie Hart, Policy Analyst for Chinese Energy and Climate Policy at the
Center for American Progress contributed to this report.

This article was originally published by Climate Progress and was reprinted
with permission.

Stephen Lacey is a reporter with ClimateProgress.org, a blog published by
the Center for American Progress. He is a former editor and producer for
RenewableEnergyWorld.com, where this column appears. Visit his author page
at http://www.renewableenergyworld.com/rea/u/StephenLacey

Subscribe to Photovoltaics World
Follow Photovoltaics World on Twitter.com via editors Pete Singer,
twitter.com/PetesTweetsPW and Debra Vogler, twitter.com/dvogler_PV_semi.
Or join our Facebook group


Recommend this to other readers

Top Blog Post

>>> Gartner's Bold Prediction:  85% of 2012 Semiconductor Growth from just
three Applications!
Sent via BlackBerry from T-Mobile

No comments: